LA Photo Party — Weekly Update

Google Ads

Google Ads Performance

Spend

$522

Clicks

270

Impressions

11,518

Conversions

CTR

2.34%

CPA

$20.07

Campaign	Spend	Clicks	Impr.	CTR	Conv.	CPA
Software Ads	$174.80	78	610	12.8%	5	$34.96
PMax \| Products	$98.77	52	4,241	1.2%	10	$9.88
Event Services	$86.92	42	559	7.5%	4	$21.73
Sales-Performance Max-1	$69.89	27	1,290	2.1%	5	$13.98
PMAX CAMPAIGN \| CASA	$63.16	41	4,342	0.9%	2	$31.58
Search \| M.M.	$14.06	8	171	4.7%	0	-
SEARCH CAMPAIGN \| CASA	$8.33	16	236	6.8%	0	-
Photobooth, Search	$5.85	6	69	8.7%	0	-
Total	$521.79	270	11,518	2.34%	26	$20.07

Work Completed

Google AdsTurned off hardware ads campaign
Reporting / AnalyticsCompiled data and hypothesis for keeping business the same
Reporting / AnalyticsCreated client performance deck
Content / CreativeRetouched LAPP content without software box (duplicated pages as needed)

Copy-Paste for Client Email

LA Photo Party\n\nGoogle Ads Performance\n- Total Spend: $522 | Clicks: 270 | Impressions: 11,518 | Conversions: 26\n- CTR: 2.34% | CPC: $1.93 | CPA: $20.07\n- Software Ads: $175 spend, 78 clicks, 5 conversions\n- PMax | Products: $99 spend, 52 clicks, 10 conversions\n- Event Services: $87 spend, 42 clicks, 4 conversions\n- Sales-Performance Max-1: $70 spend, 27 clicks, 5 conversions\n- PMAX CAMPAIGN | CASA: $63 spend, 41 clicks, 2 conversions\n- Search | M.M.: $14 spend, 8 clicks, 0 conversions\n- SEARCH CAMPAIGN | CASA: $8 spend, 16 clicks, 0 conversions\n- Photobooth, Search: $6 spend, 6 clicks, 0 conversions\n\nChanges This Period\n- Turned off hardware ads campaign to stop wasted spend\n\nGoogle Ads\n- Turned off hardware ads campaign\n\nReporting / Analytics\n- Compiled data and hypothesis for keeping business the same\n- Created client performance deck\n\nContent / Creative\n- Retouched LAPP content without software box (duplicated pages as needed)\n\n